China is the second largest economy in the world, and ranks as one of the Netherlands’ most important export markets. The Chinese economy grew with 18% in 2020, and there is a continuous demand for Dutch knowledge and services. It’s been long since China was a country that merely produced goods for export to the West. These days the country has a growing demand for advanced technology and solutions.
Where the opportunities and business prospects of a sales market of over 1,4 billion customers may sound promising, Dutch companies should prepare well before making their first steps towards the Chinese market. This online session will interactively address the Chinese demand for Dutch products and technology and will highlight steps Dutch companies can take in order to prepare for market entry in China.
14:00 Opening by Briskr (Martijn Kriens)
14:05 Introduction by moderator (Judith van de Bovenkamp)
14:10 Introduction to doing business in China and GO4EXPORT
Judith van de Bovenkamp, Project Manager International, Oost NL
14:30 The Chinese demand for Dutch products and services
Department of Health, Welfare and Sport, Dutch Embassy in Beijing (tbc)
14:50 Adequately protecting your Intellectual Property in China
Reinout van Malenstein, HFG IP Firm Shanghai
15:10 Q&A, virtual networking
15:30 End of meeting
Judith van de Bovenkamp has over a decade of working experience in international trade. After her studies Chinese and International Communication in The Netherlands, she worked in China for the European Commission and the Dutch government. She currently works for the East Netherlands Development Agency (Oost NL), supporting local SMEs in expanding their markets abroad under the GO4EXPORT programme.
Reinout van Malenstein is senior counsel with a Chinese law firm and based in Shanghai. He advises companies about matters including the protection of intellectual property rights. Reinout has been appointed as National Vice-Chair of the Intellectual Property working group of the European Union Chamber of Commerce in China, and as IP Expert for the European Commission. He has graduated in both The Netherlands and in China as Master of Laws (LL.M.), and has been advising foreign companies in China for several years.
This workshop is free of charge. We welcome new contacts, so feel free to share this invite with your network.