Learn from experienced entrepreneurs how to successfully grow your business!

News / 27-10-2021

On November 12 we organized a new workshop. During this Briskr Academy workshop experienced and successful entrepreneurs shared their story on how to grow your business.


First up was Pierre Guelen, founder and CEO of Planon Software with a very inspiring story on his road to success; Slowly starting from building a consultancy firm from a bedroom office to being a market leader in the facility management and real estate software industry with +2500 customers, supported by offices and partners around the world.


Pierre informed us that success often comes in a completely different way than you envisioned. And it was the drive, passion and ambition to constantly grow, improve & correct mistakes that was the basis for Planons success!


He was followed by Bo Wiesman, founder of NewCompliance, a company that has developed software to improve surgery (based on sensors and data). NewCompliance is a successful Dutch company operating in 40+ health systems in Europe and US.


Bo shared his pitfalls and success stories, which started with printed toilet paper to improve hand hygiene to a wide variety of sensor measured data in an operating room (OR cockpit) to currently a software platform for decision based actions. He also informed us on how he helps accelerate new startups with the Blue Sparrows MedTech fund, in which the partners do not only invest money, but also their time.


Bo expressed the following important lessons to learn when building a business case:

  • Who is paying? And is there a budget for your innovation?
  • Whose problem are you solving? And is this the party that is paying?
  • Find your financial sweet spot; Does your innovation cost or does it make money?
  • New product vs replacement product?
  • Consider additional costs, i.e. entry barriers (IT department)


Please click here for the publication of the presentations. This session was not recorded.